One of the most agonizing parts of creating a website is writing the content. Some will hire freelancers to write the web content while others will be more hands on and write the content on their own. Whoever writes the web content is, there must be one rule that should be put to mind – the content must be search engine optimized. How to implement this rule without being busted that it is all about gaining more traffic and be on the number one spot of search engines that you are after? It is quite simple; just apply the word “blending” when doing the web content.
How to blend quality and seo-friendly web content in one? This is quite simple. All it takes is to write the content and insert the keyword naturally. Do away with stuffing your content with too many keywords.
Say for instance, you are writing for the About Us page of your website. You want to give your readers the real deal regarding a little background of the owners of the website, what the site has to offer, etc. and insert the keyword you are targeting for in proper place without looking to spammy. You do not want to get busted by your visitors that you are only pleasing the search engine spiders and not their eyes. Each content you put on your website should be with sense, written in such a way that even a 5th grade student can comprehend, proper sentence structure, no spelling and grammar errors, and lastly, SEO-friendly. If you combine all these criteria in making a web content, in no time you will reap what you sow.
Always gear your content towards providing substantial information for your visitors at the same time giving you more visibility in order to please the search engine spiders that will crawl into every web page on your website.
Quality web content does not mean that it must be written by a professional writer, who has a master’s degree and a graduate of Harvard University. All it takes is for you or a freelancer to write a decent content that would send transcend the information you want to impart without looking too complicated at all.
At the end of the day, you need to please both your visitors for they are hungry for information and the search engines because they are your ticket to reaching the number one spot of Google, Yahoo!, Bing, etc. that would help you generate more traffic and sales in return.