1. Be specific on what your need is.
You must be specific and accurate on what you need is. Whether it be an answer to a query, solution to a problem or maybe an information you want to relay to the public, these three should be addressed properly. In this way, the results of SEO would directly match to your need.
2. Come up with a keyword and run it on a keyword tool.
Now that you already know what your need is, it is now time to come up with keywords that you are going to use to promote. One good way to have a list of keywords in a small span of time is using a keyword tool. Google has its own version of keyword tool, you simply put in the major keyword related to your need, and click search. Google keyword tool will come up with a list of keywords with the corresponding results (searches).
3. Filter the results from the keyword tool and use the keyword that has fewer results.
When you are browsing through the list, you sort out which keywords are good to use and which are to be disposed of. You will know which ones to keep by looking at the search results, if there is 0 or less than a thousand, you are good to go. It means that there is a higher chance you will be on top spot for that specific keyword.
4. Have a plan on your SEO strategy to move your up to the number one spot.
You already have the list of keywords to work for on your hand, what you need to do is to come up with an SEO strategy that will help you build up the rankings and later on reap good results. How you can do this? You can use article marketing, web 2.0 properties, forum posting, submitting the website to various search engines and web directories, etc.
5. Check every now and then with regard to the movement of the website in terms of ranking.
Even though you have been working on the strategy and implemented each one fo them quite well, it does not mean you will leave it as it is. Be sure you check on the performance of the website, the number of visitors, it’s ranking on a particular keyword. You can go on and use Google analytics, simply sign up for it and you can check out your site’s performance.
6. Evaluate the results and redesign your plan if the need arises.
Last step, evaluate the results. Analyze whether you are going there or nowhere. If you are stuck, then it would be necessary to redesign your plan and come up with different strategy this time around. Check which methods are doing well and stick with them, and slowly lose out or perhaps improve on how you implement a particular method. It is all about trial and error method. Be sure, you do not commit lots of error; this might lead to future damage of your website’s ranking in the future.